I have been working on upgrading the packaging on my Art Quilt Kits. The first one to get the treatment is the Moon Gazing Hare.
I am now using a brown card envelope which is much sturdier than the plastic I was using before, which means that the contents is better protected, and also means that they are now very suitable to give as gifts.
I also now provide each kit with just about everything you need to complete it (apart from thread). This means that as well as the hand painted fabric, template patterns and instructions, I also provide the iron on fusible, wadding, and backing fabric, which means that even those people who don't have a cupboard full of supplies can complete the kit.